Follow the stage of the enquiry
A prospect who has not booked needs a different next step from someone comparing a proposal. We design separate sequences for your actual process.
Use clear stopping rules
A reply, booking, won job, cancellation or opt-out should stop the wrong sequence. Timing should respect the recipient’s timezone and the purpose of the conversation.
Make handoff easy
Keep useful notes and assign responsibility when a reply needs attention. Your team should be able to see what was sent and why a contact is due for a follow-up.
Keep marketing separate
Responding to a requested enquiry is separate from ongoing promotional nurture. Optional marketing permission is recorded separately, with an unsubscribe path and suppression rules.